All he seems to be talking about is expectations not being met at these press conferences. While watching some of them I was responding with meh most of the time on the basis that I'd heard most of the stuff already. Which is always the problem when something becomes hyped up.
I even find the description press conferences pretty funny. They don't resemble many other press conferences around the world, where, you know, the press gather around and ask questions. They save that for the showroom I guess, but still, it would be better than awkward whoops when poorly delivered oratory sort of hits a moment when "the press" think they should cheer.