After 25 years leading the PlayStation business in Australia, Managing Director Michael Ephraim will depart the business at the end of this week.
Sony Interactive Entertainment Europe (SIEE) has today announced the departure of the industry veteran, who will step down from the roles of Vice President, SIEE and Managing Director, Sony Interactive Entertainment Australia and New Zealand (SIE Aust. & NZ)."
"Over the last 18 months the PlayStation business has been steadily evolved into SIE (replacing former Sony Computer Entertainment and Sony Network Entertainment organisations). Connected with these general global changes, the Australian and New Zealand businesses will now have a different corporate reporting regime. "
"Michael joined Sony in 1993 and has had an impressive 25 years in the Australian business, leading the organisation that successfully introduced the many generations of PlayStation entertainment systems, to the great community of players in Australia and New Zealand."
Jim Ryan President of global sales and marketing of Sony Interactive Entertainment said, “Michael is an extremely influential figurehead in the interactive entertainment industry”
“Michael guided the establishment of the PlayStation business in Australia and has since nurtured its growth and success with an unwavering passion and commitment for the brand. I would like to take this opportunity to personally thank Michael and to wish him all the very best for the future.”
Michael Ephraim, added, “The opportunity to have been involved from the launch of the original PlayStation has been a once in a lifetime experience. I want to thank everyone across the PlayStation family and specifically all the incredible staff that I’ve had the pleasure to work with here at PlayStation ANZ. I wish everyone continued success in their personal endeavours and also for the SIE organisation.”
Mr Ephraim was also instrumental in the formation of the Interactive Games and Entertainment Association in Australia and has held a position on the Board Governors for the Sony Foundation since it was formed in 1999.
Editor's note: No one has made a bigger contribution to the success of interactive entertainment in this country. Michael was also always very generous with his support of Screen Play and wonderfully forthright with his opinions. He will certainly be missed.